BEAUTY BY BELA was born out of a passion for creativity and innovation. When Izabela couldn’t find the product she envisioned—a bold, icy-white lash—she decided to create it herself. What started as a simple DIY project quickly turned into a realization: beauty is about breaking boundaries and making your vision come to life. That moment sparked the journey to build a brand where individuality and originality are at the heart of everything we do.

But it didn’t stop there. Driven by a desire to help people feel confident inside and out, Izabela became a licensed esthetician, diving deeper into the science of skin and the art of healing. She now offers professional facial and waxing services to not only enhance outer beauty but also support mental and emotional well-being. At BXB, it’s about more than just products or services—it’s about empowering you to look and feel your best, every step of the way.