Beauty is more than
what's on the surface.
Beauty × Bela was born from a passion for creativity, individuality, and helping people feel confident in their own skin. We believe great beauty starts with expert care — and the right products to maintain it.
Izabela Famularo —
licensed esthetician
& founder.
Beauty by Bela was founded on the belief that great skin starts with the right products and expert care. Izabela is a licensed esthetician based in Chicago, practicing at DVIDA Medspa in River North.
Every product in the BXB shop is personally curated and has been used by Bela — nothing makes it to the shelf unless she trusts it on her own clients.
A brand born from
creativity & passion.
Beauty × Bela was born out of a passion for creativity and innovation. When Izabela couldn't find the product she envisioned — a bold, icy-white lash — she decided to create it herself. What started as a simple DIY project quickly turned into a realization: beauty is about breaking boundaries and making your vision come to life.
That moment sparked the journey to build a brand where individuality and originality are at the heart of everything we do.
Expert care,
inside and out.
Driven by a desire to help people feel confident inside and out, Izabela became a licensed esthetician — diving deeper into the science of skin and the art of healing. She now offers professional esthetic services to not only enhance outer beauty but also support mental and emotional well-being.
At BXB, it's about more than just products or services — it's about empowering you to look and feel your best, every step of the way.
Shop the brands.
Book the treatment.
Everything you need for radiant, healthy skin — curated and delivered by a licensed esthetician.